Title: Whole Sales Representative
Reporting Lines
Job Purpose
To drive sales and revenue by actively managing wholesale accounts, building strong relationships with dealers, ensuring product availability and visibility, executing promotions, and supporting sell-out in assigned territories, under the guidance of the Sales Supervisor.
Main Tasks and Accountabilities
- Maintain regular contact with assigned dealers.
- Build strong relationships with showroom managers and sales staff.
- Communicate promotions, pricing, and product updates.
- Support dealer training on product features and campaign mechanics.
- Place orders based on dealer needs and stock levels.
- Monitor product availability and reorder requirements.
- Promote priority products and seasonal campaigns.
- Ensure adherence to company pricing, terms, and policies.
Main Tasks and Accountabilities
- Observe competitor products, pricing, promotions, and visibility.
- Identify market opportunities or gaps in territory.
- Report relevant market intelligence to the Sales Supervisor.
- Assist in setting up POS materials, displays, and product demos.
- Ensure promotions and visual merchandising are correctly executed.
- Submit daily/weekly sales activity reports.
- Maintain dealer account records and order history.
- Track sales targets and report progress to the Sales Supervisor.
Working Environment
- Field-based role (80–90% of working time).
- Daily travel to dealers and retail showrooms.
- Standing, walking, and sometimes lifting marketing materials.
- Exposure to traffic, heat, dust, and variable store conditions.
- Long working hours during campaigns, launches, or peak sales seasons.
- Moderate physical stamina required for territory coverage.
Main Contacts and Working Relationships
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Main Contacts and Working Relationships |
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Communicates with (Job title) |
Internal or External |
Purpose of Contact: (e.g. Pass/receive information or influence/persuade/negotiate) |
FrequencyDaily/weekly
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Sales Supervisor Supply Chain Warehouse Logistics, Finance (for credit & invoicing) Marketing Trade Marketing teams Dealers / Distributors Retailers Key accounts
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I I I I I I E I
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Pass/receive information Pass/receive information Pass/receive information Pass/receive information Pass/receive information Pass/receive information Pass/receive information Pass/receive information |
Daily Daily Daily Daily Daily Daily Daily Daily
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Background Knowledge and Experience
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Background Knowledge & Experience. |
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Education Level – Minimum Preferred
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High school or Diploma (Bachelor’s preferred) Sales training certificates are an advantage
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Professional Qualifications or licences |
Sales training certificates are an advantage
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Work Experience |
2–4 years in wholesale / B2B sales |
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Skills Required |
Sales & Customer Skills:
Operational & Reporting Skills:
Personal Skills:
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